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  1. Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know

    Jeffery, Mark

    Business Sciences · INFORMATION AND MARKETING SCIENCES · Bachelor of Commerce Honours Degree in Marketing Management

    Industrial markets , Marketing research , Marketing -- Mathematical models , Marketing -- Case studies , Marketing , Business conditions , Strategic planning , Economic conditions Access resource
  2. Digital Marketing Management, Second Edition: A Handbook for the Current (or Future) CEO

    Zahay, Debra

    Business Sciences · INFORMATION AND MARKETING SCIENCES · Bachelor of Commerce Honours Degree in Marketing Management

    This book is for managers and would-be managers who need to upgrade their knowledge of digital marketing. Told from the perspective of marketing strategy, it puts digital marketing in the context of…

    Internet marketing , Digital marketing , Business conditions , Electronic commerce , Economic conditions Access resource
  3. Digital Marketing Management: A Handbook for the Current (or Future) CEO

    Zahay, Debra

    Business Sciences · INFORMATION AND MARKETING SCIENCES · Bachelor of Commerce Honours Degree in Marketing Management

    The book's target is the executive or middle manager who needs to understand how to incorporate digital marketing into their organization at a strategic level. The book demonstrates how to incorporate digital…

    Internet marketing , Digital Marketing , Search Engine Marketing , E-mail Marketing , Social Media Marketing , Data Quality , Database Management , Marketing , Sales promotions , Economic conditions , Business conditions , Advertising , Digital marketing Access resource