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Part 01: Marketing Management
Armstrong, Michael

Business Sciences · INFORMATION AND MARKETING SCIENCES · Bachelor of Commerce Honours Degree in Marketing Management

The overall objective of marketing is to ensure that the company obtains the revenues it needs to achieve its profit targets. Marketing management is the analysis, planning, implementation, and control of programs…

Decision making , Market segments , Marketing , Consumers , Marketing management , Product life cycle , Income distribution , Taxation , Sales , Customers , Advertising , Cost control , Target markets , Corporate profits , Market penetration , Planning Access resource
PART 1: INTRODUCTION TO MARKETING - CHAPTER 07: Marketing planning
Rowson, Pauline

Business Sciences · INFORMATION AND MARKETING SCIENCES · Bachelor of Commerce Honours Degree in Marketing Management

So you know who your customers are, and you know your products and services. You've examined how to build a competitive edge and you've analyzed your products or services and your pricing…

Data base management , SWOT analysis , Customer services , Marketing , Competitive advantage , Market penetration , Market shares , Market strategy , Consumer attitudes , Legislation , Objectives , Competition , United Kingdom--UK Access resource
PART 2: USING MARKETING TECHNIQUES - CHAPTER 08: The marketing tools
Rowson, Pauline

Business Sciences · INFORMATION AND MARKETING SCIENCES · Bachelor of Commerce Honours Degree in Marketing Management

Having gained a clear direction of where you are heading and who you are targeting, you need to identify the right marketing or promotional tools to reach those target customers. This article…

Advertising media , Advertising , Target markets , Direct marketing , Market strategy , Fairs & exhibitions , Audiences , Seminars , United Kingdom--UK Access resource
Pediatric Collections: Sports Medicine Playbook
American Academy of Pediatrics (AAP)

Business Sciences · MANAGEMENT SCIENCES · Master of Science in Strategic Management

MEDICAL / Pediatrics; MEDICAL / Physical Medicine & Rehabilitation; MEDICAL / Sports Medicine; SPORTS & RECREATION / Children's & Youth Sports; Sports medicine; Sports injuries in children; Pediatric sports medicine Access resource
Pediatric Orthopaedics and Sports Injuries: A Quick Reference Guide
John F. Sarwark; Cynthia R. LaBella

Business Sciences · MANAGEMENT SCIENCES · Master of Science in Strategic Management

MEDICAL / Pediatrics; MEDICAL / Nursing / Pediatric & Neonatal; MEDICAL / Sports Medicine; Musculoskeletal system--Diseases; Children; Pediatric orthopedics--Handbooks, manuals, etc; Sports injuries in children--Handbooks, manuals, etc Access resource
Performance-Based Project Management: Increasing the Probablility of Project Success
Alleman, Glen

Business Sciences · MANAGEMENT SCIENCES · Bachelor of Commerce Honours Degree in Business Management

Projects fail for many reasons: time and budget, unchecked complexity, big changes in scope. Performance-Based Project Management shows how to minimize failures and increase your successes with a straightforward plan for avoiding…

Human resource management , Project management , Project management , Business conditions , Economic conditions , Budgeting Access resource
Practical Guide to Managing Information Security
Purser, Steve

Business Sciences · INFORMATION AND MARKETING SCIENCES · Bachelor of Commerce Honours Degree in Information Security

Business/Management; Computer Science/IT Access resource
Project Management 2. 0: Leveraging Tools, Distributed Collaboration, and Metrics for Project Success
Kerzner, Harold

Business Sciences · MANAGEMENT SCIENCES · Bachelor of Commerce Honours Degree in Business Management

Technology , Engineering , Industrial engineering , Project management , Project management , Indusrial engineering Access resource
Project Management and Leadership Challenges, Volume I: Applying Project Management Principles for Organizational Transformation
Mirza, M Aslam

Business Sciences · MANAGEMENT SCIENCES · Bachelor of Commerce Honours Degree in Business Management

Project management has evolved into a forceful management approach that helps advancement to progress in strategic directions. The systems help business and industries in their struggle to keep the purpose of their…

Organizational change--Management , Project management--Methodology , Project managers--Leadership , Project management , Business conditions , Economic conditions Access resource
Project Management Best Practices: Achieving Global Excellence
Kerzner, Harold

Business Sciences · MANAGEMENT SCIENCES · Bachelor of Commerce Honours Degree in Business Management

Senior executives and project managers from more than 50 world-class companies offer their best practices for successful project management implementation The first two editions of the bestselling Project Management Best Practices helped…

Technology , Engineering , Industrial engineering , Project management , Project management , Business conditions , Economic conditions , Best practice , Indusrial engineering Access resource
Project Management Metrics, KPIs, and Dashboards: A Guide to Measuring and Monitoring Project Performance
Kerzner, Harold

Business Sciences · MANAGEMENT SCIENCES · Bachelor of Commerce Honours Degree in Business Management

Harold Kerzner’s essential strategies on measuring project management performance With the growth of complex projects, stakeholder involvement, and advancements in visual-based technology, metrics and KPIs (key performance indicators) are key factors in…

Science , Physics , Technology , Engineering , Industrial engineering , Project management , Indusrial engineering Access resource
Project Management Multiplicity: Current Trends
Schlamovitz, Jesper;Madsen, Sabine;Riis, Jens Ove

Business Sciences · MANAGEMENT SCIENCES · Bachelor of Commerce Honours Degree in Business Management

Project management , Project management , Business conditions , Economic conditions Access resource
Project Management ROI: A Step-By-Step Guide for Measuring the Impact and ROI for Projects
Phillips, Jack J;Brantley, Wayne;Phillips, Patricia Pulliam

Business Sciences · MANAGEMENT SCIENCES · Bachelor of Commerce Honours Degree in Business Management

Business & Economics/Project Management An exclusive portal to the methods and tools the ROI Institute uses to determine return on investment in project management To survive this modern age of financially skeptical…

Project management , Project management -- Evaluation , Rate of return , Human capital , Project management , Business conditions , Economic conditions , Economics Access resource
Project Management ToolBox: Tools and Techniques for the Practicing Project Manager
Martinelli, Russ J;Milosevic, Dragan Z

Business Sciences · MANAGEMENT SCIENCES · Bachelor of Commerce Honours Degree in Business Management

Project Management ToolBox: Tools and Techniques for the Practicing Project Manager, Second Edition offers a succinct explanation of when, where, and how to use project management resources to enhance your work. With…

Technology , Engineering , Industrial engineering , Project management , Project management , Business conditions , Economic conditions Access resource
Project Management Toolkit: the Basics for Project Success: Expert Skills for Success in Engineering, Technical, Process Industry and Corporate Projects
Melton, Trish

Business Sciences · MANAGEMENT SCIENCES · Bachelor of Commerce Honours Degree in Business Management

Project management , Project management , Business conditions , Management , Strategic planning , Economic conditions Access resource
Project Management Tools and Techniques for Success: Definition, Planning, Execution, and Control
Tayntor, Christine B

Business Sciences · MANAGEMENT SCIENCES · Bachelor of Commerce Honours Degree in Business Management

Emphasizing that it's much easier and more cost effective to make changes in the planning phases of a project rather than later on, Project Management Tools and Techniques for Success provides an…

Computers , Information technology , Information technology -- Management , Project management , Six sigma (Quality control standard) , Project management , Business conditions , Economic conditions Access resource
Project Management: A Systems Approach to Planning, Scheduling, and Controlling
Kerzner, Harold;Kerzner, Harold R

Business Sciences · MANAGEMENT SCIENCES · Bachelor of Commerce Honours Degree in Business Management

Technology , Engineering , Indusrial engineering , Project management , Project management , Business conditions , Economic conditions Access resource
Project Management: Strategic Design and Implementation, Fifth Edition
David I. Cleland

Business Sciences · MANAGEMENT SCIENCES · Bachelor of Commerce Honours Degree in Business Management

The theme of the last edition will continue as authors improve individual chapters by adding a brief introduction that outlines the central points of the chapter and warms up readers for what…

Project management Access resource
Project Risk Management: Essential Methods for Project Teams and Decision Makers
Raydugin, Yuri

Business Sciences · MANAGEMENT SCIENCES · Bachelor of Commerce Honours Degree in Business Management

An easy to implement, practical, and proven risk management methodology for project managers and decision makers Drawing from the author's work with several major and mega capital projects for Royal Dutch Shell,…

Decision making , Problem solving , Project management , Risk management , Project management , Business conditions , Economic conditions Access resource