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  1. Qualitative Marketing Research

    Carson, David J;Gilmore, Audrey;Perry, Chad;Professor Gronhaug, Kjell

    Business Sciences · INFORMATION AND MARKETING SCIENCES · Bachelor of Commerce Honours Degree in Marketing Management

    Qualitative research , Marketing research , Marketing , Business conditions , Economic conditions , Market research Access resource
  2. Quantitative Methods: An Introduction for Business Management

    Brandimarte, Paolo

    Business Sciences · MANAGEMENT SCIENCES · Bachelor of Commerce Business Management Honours Degree (Entrepreneurship)

    This book consists of the following four parts: Motivations and Foundations; Elementary Probability and Statistics; Decision Making Models; and Advanced Statistical Modeling. Part I is introductory, and an initial chapter provides motivation…

    Mathematics , Probability , Statistics , Management -- Mathematical models , Electronic books , Business conditions , Management , Economic conditions Access resource