Electronic resources
e-Reserves
Find course readings and prescribed materials by keyword or academic area.
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Paradigms of International Human Rights LawFellmeth, Aaron Xavier
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Paris Climate Agreement: Beacon of Hope
Salawitch, Ross J.;Canty, Timothy P.;Hope, Austin P.;Tribett, Walter R.;Bennett, Brian F.
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Part 01: Marketing Management
Armstrong, Michael
The overall objective of marketing is to ensure that the company obtains the revenues it needs to achieve its profit targets. Marketing management is the analysis, planning, implementation, and control of programs…
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PART 1: INTRODUCTION TO MARKETING - CHAPTER 07: Marketing planning
Rowson, Pauline
So you know who your customers are, and you know your products and services. You've examined how to build a competitive edge and you've analyzed your products or services and your pricing…
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PART 2: USING MARKETING TECHNIQUES - CHAPTER 08: The marketing tools
Rowson, Pauline
Having gained a clear direction of where you are heading and who you are targeting, you need to identify the right marketing or promotional tools to reach those target customers. This article…
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Pediatric Collections: Sports Medicine Playbook
American Academy of Pediatrics (AAP)
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Pediatric Orthopaedics and Sports Injuries: A Quick Reference Guide
John F. Sarwark; Cynthia R. LaBella
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Peering Carrier Ethernet Networks
Sachidananda Kangovi
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Performance-Based Project Management: Increasing the Probablility of Project Success
Alleman, Glen
Projects fail for many reasons: time and budget, unchecked complexity, big changes in scope. Performance-Based Project Management shows how to minimize failures and increase your successes with a straightforward plan for avoiding…
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Perrys Chemical Engineers Handbook, 9th Edition
Don W. Green
The gold standard for chemical engineering information—from the fundamentals to the state of the art.
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Personal Property Law
Bridge, Michael;Bridge, Professor of Commercial Law Dean of the Faculty of Laws Michael
What type of right is a property right? How are items of property classified for legal purposes? In this revised edition of Personal Property Law, Michael Bridge provides answers to these fundamental…
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Perspectives on Data Science for Software Engineering
Tim Menzies, Laurie Williams, Thomas Zimmermann
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Petroleum Fuels Manufacturing Handbook: Including Specialty Products and Sustainable Manufacturing Techniques
Surinder Parkash
The most current reference for worldwide petroleum manufacturers. This is the most up-to-date and comprehensive handbook on the refining, manufacturing, blending, and end uses of petroleum fuels and specialty products. Petroleum manufacturing…
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Pharmaceutical Marketing
Mullner, Ross
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Pharmacognosy : Medicinal Plants
Perveen, Shagufta;Al-Taweel, Areej
Pharmacognosy is a term derived from the Greek words for drug (pharmakon) and knowledge (gnosis). It is a field of study within Chemistry focused on natural products isolated from different sources and…
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Pharmacology
Moore, Joanne I.;Christensen, H.D.;Hornbrook, K.R.;Jones, S. L.;Koss, M.C.;Moore, J. I.;Patterson, E.;Reinke, L.A.;Rikans, L.E.
Since 1975, the Oklahoma Notes have been among the most widely used reviews for medical students preparing for Step 1 of the United States Medical Licensing Examination. Completely revised and updated, these…
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Pharmacology
Moore, Joanne I.;Carney, J. M.;Christensen, H.D.;Hornbrook, K.R.;Koss, M.C.;Meier, C. F. Jr.;Moore, J. I.;Reinke, L.A.;Rikans, L.E.
More than ten years ago, the faculty members of the Department of Pharmacology at the University of Oklahoma College of Medicine developed a review book of medical pharmacology in response to requests…
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Phase-Locked Loops: Design, Simulation, and Applications, 6th Edition
Roland E. Best
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Photodetection and Measurement: Maximizing Performance in Optical Systems, 1st Edition
Mark Johnson
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Photonics Essentials, 1st Edition
Thomas P. Pearsall