Faculty All Facultys Agriculture , Environment and Natural Resources Management Arts and Humanities Business Sciences Education Engineering and Geosciences Law Medicine and Health Sciences Science And Technology Social Sciences Department All Departments Accounting Science ACCOUNTING SCIENCES ACCOUNTING SCIENCWS AGRICULTURAL ECONOMICS AND DEVELOPMENT Agricultural Practice AGRONOMY AND HORTICULTURE Anaesthesia Anatomy ANIMAL AND WILDLIFE SCIENCES Applied Biosciences and Biotechnology Applied Mathematics and Statistics Applied Physics and Telecommunications Applied Psychology Archaeology, Cultural Heritage and Museum Studies Biochemistry Chemical Pathology Chemical Sciences Clinical Pharmacology Community Medicine Community Studies Computer Science Department of Educational Foundations, Primary Education and Pedagogy Department of Educational Policy and Leadership Department of Educational Technology Department of Humanities, Business Development and Arts Education Department of Science, Technology and Design Education Development Studies ECONOMIC SCIENCES ECONOMIC SCIENCES Fisheries Fisheries Food Science and Nutrition FUELS AND ENERGY Fuels and Energy Engineering Geography, Environmental Sustainability and Resilience Building Geosciences Governance and Public Management GRADUATE SCHOOL OF BUSINESS LEADERSHIP Harare History, Heritage and International Studies Human Resource Management INFORMATION AND MARKETING SCIENCES Information and Marketing Sciences LAND AND WATER RESOURCES MANAGEMENT Languages, Literature and Cultural Studies MANAGEMENT SCIENCES MECHANICAL ENGINEERING Media, Communication, Film and Theatre Medical Microbiology Medicine Metallurgical & Material Engineering Minning Engineering Music Business, Musicology and Technology Obstetrics & Gynaecology Paediatrics Peace and Security Studies Peace and Security Studies Physiology PRIVATE LAW PROCEDURAL LAW Psychiatry PUBLIC LAW Rehabilitation Religious Studies and Ethics School of Social Work SUPPLY CHAIN, INSURANCE & RISK SCIENCES Supply Chain, Insurance and Risk Sciences Surgery Surveying and Geomatics TOURISM, HOSPITALITY AND LEISURE SCIENCES Programme All Programmes Applied Biological Sciences And Bio-Technology B Ed Honours Degree in Chemistry and Applied Technologies B. Ed Degree in Early Childhood Education B. Ed Dual Honours Degree in Commercials B. Ed Dual Honours Degree in Humanities and Performing Arts Education B. Ed Dual Honours Degree in Science and Applied Technologies B. Ed Dual Honours Degree in Technical Design and Technology B. Ed Dual Honours Science Degree B. Ed Dual Honours Tech Voc Degree B. Ed Honours Degree Agriculture B. Ed Honours Degree in Accounting B. Ed Honours Degree in Accounting and Financial Literacy B. Ed Honours Degree in Agriculture and Environmental Management B. Ed Honours Degree in Biology B. Ed Honours Degree in Biology and Applied Technologies B. Ed Honours Degree in Chemistry B. Ed Honours Degree in Computer Science and Emerging Technologies B. Ed Honours Degree in Digital Instructional Systems Design and Practice B. Ed Honours Degree in Early Childhood Development B. Ed Honours Degree in Early Childhood Development and Child Protection B. Ed Honours Degree in Educational Leadership, Management and Development B. Ed Honours Degree in Fashion and Textiles B. Ed Honours Degree in Food Technology and Design B. Ed Honours Degree in Geography B. Ed Honours Degree in Geography and Environmental Education B. Ed Honours Degree in Inclusive Education and Assitive Technologies B. Ed Honours Degree in Lifelong Learning B. Ed Honours Degree in Mathematics and Applied Statistics B. Ed Honours Degree in Mathematics and Applied Statistics B. Ed Honours Degree in Multimedia Design and Production Systems B. Ed Honours Degree in Philosophy and Critical Thinking B. Ed Honours Degree in Physical Education, Sports and Mass Displays B. Ed Honours Degree in Physics B. Ed Honours Degree in Physics and Applied Technologies B. Ed Honours Degree in Primary Education B. Ed Honours Degree in Primary Education and Management Practice B. Ed Honours Degree in Primary Education and Management Practice (pre-service) B. Ed Honours Degree in Psychology and Interventions Designs B. Ed Honours Degree in Science and Applied Technologies B. Ed Honours Degree in Textile Technology and Design B. Ed Honours Degree in Theatre Arts and Entreprenuerial Design B. Ed Honours in Educational Leadership and Management B. Ed Science Honours 5yr Degree B.Ed Dual Honours Degree in Humanities B.Ed Honours Degree in Computer Science B.Ed Honours Degree in Curriculum and Instruction B.Ed Honours Degree in Economics and Development Policy B.Ed Honours Degree in Food Science and Nutrition B.Ed Honours Degree in Mathematics B.Ed Honours Degree in Sociology, Heritage and Civic Studies B.Ed Honours in Information Communication Technology Degree B.Ed. Honours Degree in Business Studies B.Ed. Honours Degree in Economics B.Ed. Honours Degree in English B.Ed. Honours Degree in English and Literacy Education B.Ed. Honours Degree in Family and Religious Studies B.Ed. Honours Degree in Family, Religious Studies and Societal Development B.Ed. Honours Degree in History B.Ed. Honours Degree in History and Heritage Studies B.Ed. Honours Degree in Indigenous Languages B.Ed. Honours Degree in Indigenous Languages and Knowledge Systems B.Sc Honours in Peace and Security Studies B.Sc Honours Peace, Security and Development BA Hons in African Languages and Culture BA Hons in Applied Linguistics BA Hons in Community Development BA Hons in Community Development BA Hons in Corporate and Digital Communications BA Hons in Creative Economies and Arts Management BA Hons in Development Communication BA Hons in Development Planning and Management BA Hons in Development Planning and Management BA Hons in Development Practice BA Hons in Development Practice BA Hons in Development Studies BA Hons in Development Studies BA Hons in Digital Journalism and Media Studies BA Hons in English and Communication BA Hons in Film and |Theatre Arts BA Hons in History and Heritage Studies BA Hons in History and International Studies BA Hons in Language and Cultural Studies BA Hons in Media, Animation and Artificial Intelligence BA Hons in Multi-Media, Graphic Designing and Editing BA Hons in Print Media and Digital Technologies BA Hons in Radio, Television and Multi-Media Production BA Hons in Religious and Family Studies BA Hons in Religious Studies BA Hons in Religious Studies and Human Development BA Hons in Translation and Intercultural Communication BA Hons. In Archaeology, Cultural, Heritage and Museum Studies BA Special Hons in Monitoring and Evaluation BA Special Hons in Monitoring and Evaluation Bachelor of Adult Education Bachelor of Commerce Business Management (with Finance, Financial Analytics, Entrepreneurship or Marketing Bachelor of Commerce Business Management Honours Degree (Entrepreneurship) Bachelor of Commerce Business Management Specializing in Human Capital and Knowledge Management Bachelor of Commerce Consumer and Marketing Intelligence Honours Degree Bachelor of Commerce Econometric Modelling Honours Degree Bachelor of Commerce Economics Degree Bachelor of Commerce Honours Degree in Accounting (OLD) Bachelor of Commerce Honours Degree in Agritourism Management Bachelor of Commerce Honours Degree in Applied Accounting Bachelor of Commerce Honours Degree in Banking and Finance (OLD) Bachelor of Commerce Honours Degree in Business Management Bachelor of Commerce Honours Degree in Culinary Arts Bachelor of Commerce Honours Degree in Data Science and Informatics Bachelor of Commerce Honours Degree in Finance and Digital Banking Bachelor of Commerce Honours Degree in Information Security Bachelor of Commerce Honours Degree in Information Systems Bachelor of Commerce Honours Degree in Insurance and Risk Management (OLD) Bachelor of Commerce Honours Degree in Logistics and Supply Chain Management Bachelor of Commerce Honours Degree in Marketing Management Bachelor of Commerce Honours Degree in Retail and Logistics Management (OLD) Bachelor of Commerce Honours Degree in Risk Management and Insurance Bachelor of Commerce Honours Degree in Sustainable Tourism Management and Planning Bachelor of Commerce Honours Degree in Tourism and Hospitality Management Bachelor of Commerce Honours in Audit and Risk Management Honours Degree Bachelor of Commerce Honours in Cloud Computing and Internet of Things Bachelor of Commerce Investment & Financial Economics Honours Degree Bachelor of Laws Bachelor of Laws Bachelor of Laws Bachelor of Medicine and Bachelor of Surgery Bachelor of Medicine and Bachelor of Surgery Bachelor of Medicine and Bachelor of Surgery Bachelor of Medicine and Bachelor of Surgery Bachelor of Medicine and Bachelor of Surgery Bachelor of Medicine and Bachelor of Surgery Bachelor of Medicine and Bachelor of Surgery Bachelor of Medicine and Bachelor of Surgery Bachelor of Medicine and Bachelor of Surgery Bachelor of Medicine and Bachelor of Surgery Bachelor of Medicine and Bachelor of Surgery Bachelor of Medicine and Bachelor of Surgery Bachelor of Medicine and Bachelor of Surgery Bachelor of Medicine and Bachelor of Surgery Bachelor of Science Animal and Wildlife Sciences Bachelor of Science in Agricultural Economics and Development (HAGED) Bachelor of Science in Agricultural Value Chain and Marketing Bachelor of Science in Agricultural Water Management and Technology Bachelor of Science in Agronomy Bachelor of Science in Agronomy Majoring in Crop Protection Bachelor of Science in Animal Breeding Bachelor of Science in Animal Product Processing Technology Bachelor of Science in Applied Agricultural Sciences and Business Bachelor of Science in Biosystems Engineering Bachelor of Science in Community Science in Agriculture Bachelor of Science in Crop Improvement Bachelor of Science in Environmental Science and Technology Bachelor of Science in Fishers and Aquaculture Sciences Bachelor of Science in Horticulture Bachelor of Science in Post-Harvest Technology and Value Addition Bachelor of Science in Water and Sanitation Technology Bachelor of Social Work Honours Degree BAHons in Digital, Archival and Historical Information Management BEng Electrical and Electronic BEng Fuels and Energy Engineering BEng in Automotive Engineering BEng in Mechanical Engineering BEng in Mining Engineering BEng Telecommunications Engineering BSc Actuarial Sciences BSc Applied Biosciences & Biotechnology BSc Applied Physics and Instrumentation BSc Applied Sciences and Nanotechnology BSc Applied Statistics BSc Artificial Intelligence and Machine Learning BSc Biotechnology & Bioinformatics BSc Chemical Laboratory Management BSc Chemical Technology BSc Computer Science BSc Computer Systems Engineering BSc Cyber Security BSc Data Science and Analytics BSc Dietetics BSc Ecology & Biodiversity Conservation BSc Food Science and Technology BSc Forensic Sciences BSc Geomatics specialising in Land Surveying, Geographical Information Sciences, Land Management and Administration BSc Hon Degree in Geography and Environmental Sustainability BSc Honours in Peace, Leadership and Governance Bsc Hons Anthropogy BSc Hons Degree in Counselling Psychology BSc Hons Degree in Development Psychology BSc Hons Degree in Environmental Safety, Health and Quality Management BSc Hons Degree in Geography and Environmental Studies BSc Hons Degree in Geography, Disaster Risk Management and Resilience Building BSc Hons Degree in Health Psychology BSc Hons Degree in Human Resource BSc Hons Degree in Organisational and Industrial Psychology BSc Hons Degree in Psychological Assessment and Psychotherapy BSc Hons Degree in Psychology BSc Hons in Media and Society Studies BSc Hons Industrial Sociology BSc Hons Local Governance Studies BSc Hons Migration and Population Movement BSc Hons Sociology BSc in Applied Geology Bsc in Exploration Geophysics BSc in Materials Engineering BSc in Metallurgical Engineering BSc Industrial Chemistry BSc Industrial Physics and Instrumentation BSc Mathematics BSc Mathematics and Computational Science BSc Medicinal and Pharmaceutical Chemistry BSc Music Business, Musicology and Technology BSc Nutrition Science BSc Politics and Public Management BSc Sociolog and Social Policy BSc Software Engineering BSc Space Science and Technology BSc Surveying and Geomatics BSc Telecommunications Engineering Certificate in Social Work Diploma in Adult and Continuing Education Diploma in Adult Education and Continuing Education Diploma in Gemmology Diploma in Materials Engineering Diploma in Metallurgical Engineering Diploma in Social Work Doctor of Philosophy (DPhil) Land and Water Resources Management LLM Constitutional& Human Rights Litigation LLM in Corporate and Commercial Law M Ed Honours Degree in Philosophy and Critical Pedagogies M. Ed Early Childhood Development and Child Protection M. Ed Educational Psychology and Interventions Designs M. Ed Educational Sociology and Social Pathology M. Ed in African Languages M. Ed in Agriculture and Applied Environmental Science M. Ed in Biology and Applied Technologies M. Ed in Chemistry and Applied Technologies M. Ed in Curriculum and Instruction M. Ed in Curriculum Studies M. Ed in Educational Leadership and Management M. Ed in Educational Leadership Management and Development M. Ed in Educational Psychology M. Ed in English M. Ed in English and Literacy Education M. Ed in Fashion and Textiles M. Ed in Food Technology and Development M. Ed in Geography M. Ed in Geography and Environmental Education M. Ed in History M. Ed in History and Development Studies M. Ed in Indigenous Languages and Knowledge Systems M. Ed in Information Comminication Technology M. Ed in Lifelong Learning M. Ed in Mathematics M. Ed in Mathematics and Applied Statistics M. Ed in Multimedia Design and Production Systems M. Ed in Philosophy M. Ed in Physics and Applied Technologies M. Ed in Sociology M. Ed in Textile Technology and Development MA African Languages and Culture MA Communications, Sport and Entertainment Journalism MA in African and Diasporan Literature MA in African History MA in Applied English Linguistics MA in Archaeology MA in Business and Financial Journalism MA in Church Leadership and Practical Ethics MA in Cultural Heritage Studies MA in Cultural Studies MA in Development Communication MA in Development Practice MA in Development Practice Ma in Development Studies Ma in Development Studies MA in Digital Humanities MA in Ethics and Human Development MA in Film, TV & Digital Technologies MA in Forensic Archaeology MA in Global History MA in Media and Digital Journalism MA in Monitoring and Evaluation MA in Monitoring and Evaluation Ma in Museum Studies MA in Religious Studies MA in Sport and Entertainment Journalism MA in Strategic Communication Studies MA in Theatre Studies MAin Health Communications Master of Adult Education Master of Commerce Degree in Accounting Master of Commerce Degree in Banking and Finance Master of Commerce Degree in Economics Master of Commerce Degree in Finance and Digital Banking Master of Commerce Degree in Forensic Auditing and Accounting Master of Commerce Degree in Information Systems Master of Commerce Degree in Marketing Strategy Master of Commerce Degree in Public Sector Accounting and Finance Master of Commerce in Cloud Computing and Internet of Things Master of Commerce in Event Management Master of Commerce in Information and Knowledge Management Master of Commerce in Investment and Financial Economics Degree Master of Commerce in Procurement Management Master of Commerce in Risk Management and Insurance Master of Commerce in Strategic Brand Management Master of Commerce in Strategy and Innovation Master of Commerce in Supply Chain Management Master of Commerce in Tourism and Hospitality Management Master of Commerce in Value Chain Management and Development Master of Commerce Small to Medium Tourism and Hospitality Enterprises Management Master of Commerce Startegic Management and Corporate Governance Master of Engineering in Geometallurgy Master of Science Gender and Peace Studies Master of Science Global Peace and Security Studies Master of Science in Agricultural Informatics and Data Analytics Master Of Science In Animal Breeding And Biotechnology Master of Science in Animal Breeding and Biotechnology Master of Science in Applied Agricultural Economics Master of Science in Crop Improvement Master of Science in Crop Protection Degree Master of Science in Horticulture Master of Science in Social Work ( Clinical) Degree Master of Science in Social Work ( Developmental) Degree Master of Science in Social Work (Child Protection) Degree Master of Science in Social Work (School Social Work) Degree Master of Science in Strategic Management Master of Science in Sustainable Wildlife Management and Natural Resources Master of Science in Tropical Agronomy and Food Security Master of Sience in Crop Science(MCS) Masters of Science in Land and Water Resources Management Masters of Science in Peace, Security and Development Studies MEng Electrochemistry and Battery Technology MEng Geostatistics Meng in Extractive Metallurgy Meng in Materials Engineering Meng in Welding Engineering MEng Mine Planning and Design MEng Mineral Economics MEng Mineral Resource Management MEng Renewable Energy Engineering MEng Rock Engineering MEng Solar Energy Engineering MSc Actuarial Sciences MSc Analytical Chemistry MSc Applied Ethnomusicology MSc Biodeviserty Conservation & Sustainable Development MSc Computer Science MSc Computer Systems Engineering MSc Dietetics MSc Environmental Chemistry MSc Food Processing Technology MSc Food Quality and Safety Management MSc Food Science and Nutrition MSc Genomics & Biotechnology MSc Geographic Information Sciences MSc Geography, Disaster Risk Management and Reslience Building MSc Hons Degree in Forensic Psychology and Criminology Psychology MSc Human Capital Management MSc Human Nutrition MSc Immunology & Vaccinology MSc in Clinical Psychology MSc in Community Psychology MSc in Demography and Population Studies MSc in Employment Relations MSc in Environmental Sustainability MSc in Exploration Geology MSc in Exploration Geophysics MSc in Geography MSc in Geological and Environmental Hazards MSc in Human Resource Degree MSc in International Affairs MSc in Media and Society Studies MSc in Migration Citizenship anf Refugee Protection MSc in Safety, Health and Environmental Management MSc in Social Research, Policy and Innovation MSc in Sociology and Social Anthropology MSc Industrial Physics MSc Local Governance MSc Mathematical Modelling MSc Meteorology and Climate Science MSc Mobile and Wireless Communication MSc Music Business MSc Music Composition MSc Music Performance MSc Music Technology MSc Musicology MSc Optic Fibres and Phonotic Engineering MSc Organic Chemistry MSc Organisational and Industrial Psychology MSc Pharmaceutical Chemistry MSc Psychology and Disability MSc Software Engineering Post Graduate Diploma In Education Post Graduate Diploma in Information Communication Technology Post Graduate Diploma in Peacekeeping and Conflict Resolution Post Graduate Diploma in Tertiary Education Post-Grad Diploma in Monitoring and Evaluation Post-Grad Diploma in Monitoring and Evaluation Post-Graduate Diploma in Disaster Management and human Security Post-Graduate Diploma in Peace, Human Rights and Social Justice Postgad Diplomain Corporate Communications Sciences and the New Media Postgrad Diploma in Business and Financial Journalism Postgrad Diploma in Digital Journalism and Media Studies Postgrad Diploma in Health Communications Postgrad Diploma in Media and Society Studies Postgrad Diploma in Sport and Entertainment Journalism Postgrad Diploma in Strategic Communication Postgrad Diploma in Translation and Interpretation Studies Postgraduate Diploma in Social Work Prostgrad Diploma in Development Communication Pstgrad Dip in Safety, Health and Environmental Management
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Qualitative Marketing Research
Carson, David J;Gilmore, Audrey;Perry, Chad;Professor Gronhaug, Kjell
Business Sciences · INFORMATION AND MARKETING SCIENCES · Bachelor of Commerce Honours Degree in Marketing Management
Quantitative Methods: An Introduction for Business Management
Brandimarte, Paolo
Business Sciences · MANAGEMENT SCIENCES · Bachelor of Commerce Business Management Honours Degree (Entrepreneurship)
This book consists of the following four parts: Motivations and Foundations; Elementary Probability and Statistics; Decision Making Models; and Advanced Statistical Modeling. Part I is introductory, and an initial chapter provides motivation…
Qualitative Marketing Research