Electronic resources

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Find course readings and prescribed materials by keyword or academic area.

Showing 821–840 of 1,340 readings

  1. Market Orientation : Transforming Food and Agribusiness Around the Customer

    Hingley, Martin;Custance, Paul;Lindgreen, Adam;Custance, Paul

    Agriculture , Environment and Natural Resources Management · AGRICULTURAL ECONOMICS AND DEVELOPMENT · Bachelor of Science in Agricultural Value Chain and Marketing

    Marketing orientation is both the key objective of most food producers and their biggest challenge. Connecting food and agricultural production with the changing needs and aspirations of the customer provides the means…

    Business/Management; Agriculture Access resource
  2. Market Segmentation: How to Do It and How to Profit from It, Revised and updated 4th Edition

    Malcolm McDonald

  3. Marketing

    Fojt, Martin

    Agriculture , Environment and Natural Resources Management · AGRICULTURAL ECONOMICS AND DEVELOPMENT · Bachelor of Science in Agricultural Value Chain and Marketing

    Business/Management Access resource
  4. Marketing

    Blythe, Jim

    Agriculture , Environment and Natural Resources Management · AGRICULTURAL ECONOMICS AND DEVELOPMENT · Bachelor of Science in Agricultural Value Chain and Marketing

    The SAGE Course Companion on Marketing is an accessible introduction to the subject that will help readers to extend their understanding of key concepts and enhance their thinking skills in line with…

    Business/Management Access resource
  5. Marketing

    Martínez Sánchez, Juan M.;Jiménez, Emilio

    Agriculture , Environment and Natural Resources Management · AGRICULTURAL ECONOMICS AND DEVELOPMENT · Bachelor of Science in Agricultural Value Chain and Marketing

    Este libro es parte de lacolección e-Libro en BiblioBoard.

    Business/Management Access resource
  6. Marketing

    Groucutt, Jonathan;Hopkins, Cheryl

    Agriculture , Environment and Natural Resources Management · AGRICULTURAL ECONOMICS AND DEVELOPMENT · Bachelor of Science in Agricultural Value Chain and Marketing

    Offering a student-friendly introduction to marketing, this text covers all of the need to know basics in a clear and engaging manner. Marketing is an ideal text for students of all levels…

    Business/Management Access resource
  7. Marketing

    Polese, Francesco;Gummesson, Evert

    Agriculture , Environment and Natural Resources Management · AGRICULTURAL ECONOMICS AND DEVELOPMENT · Bachelor of Science in Agricultural Value Chain and Marketing

    Business/Management Access resource
  8. Marketing

    BarCharts, Inc.

    Agriculture , Environment and Natural Resources Management · AGRICULTURAL ECONOMICS AND DEVELOPMENT · Bachelor of Science in Agricultural Value Chain and Marketing

    Business/Management; Agriculture Access resource
  9. Marketing - the Retro Revolution : The Retro Revolution

    Brown, Stephen

    Agriculture , Environment and Natural Resources Management · AGRICULTURAL ECONOMICS AND DEVELOPMENT · Bachelor of Science in Agricultural Value Chain and Marketing

    `the finest writer in our field today′ - Journal of Marketing `the great heretic′ - Retrospectives in Marketing `the most devastating critic of the academic discipline of marketing ever likely to be…

    Business/Management Access resource
  10. Marketing and Management Models: A Guide to Understanding and Using Business Models

    Strong, Helen

    Business Sciences · INFORMATION AND MARKETING SCIENCES · Bachelor of Commerce Honours Degree in Marketing Management

    Strategic planning in business, and case history analysis in an academic setting, both use a number of management models to identify the risks and opportunities, which are available to an organization. Many…

    Industrial management -- Mathematical models , Marketing -- Management -- Mathematical models , how to apply marketing and management models , strategic marketing and management models , understanding management models , understanding marketing models , using management models , Project management , Marketing , Business conditions , Economic conditions Access resource
  11. Marketing and Marketing Assessment (RLE Marketing)

    Sewell, J. L.

    Agriculture , Environment and Natural Resources Management · AGRICULTURAL ECONOMICS AND DEVELOPMENT · Bachelor of Science in Agricultural Value Chain and Marketing

    This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may…

    Business/Management Access resource
  12. Marketing Calculator: Measuring and Managing Return on Marketing Investment

    Powell, Guy R

    Business Sciences · INFORMATION AND MARKETING SCIENCES · Bachelor of Commerce Honours Degree in Marketing Management

    This book uncovers the components of driving increased marketing effectiveness and can be applied to just about every industry and marketing challenge. It demystifies how marketers can significantly improve their measurement and…

    Investments , Marketing--Management , Marketing , Business conditions , Securities , Economic conditions , Packaged goods Access resource
  13. Marketing in a Digital World

    Business Sciences · INFORMATION AND MARKETING SCIENCES · Bachelor of Commerce Honours Degree in Marketing Management

    Internet marketing , Marketing-Management , Marketing , Business conditions , Economic conditions , Market research Access resource
  14. Marketing in Perspective (RLE Marketing)

    Majaro, Simon

    Agriculture , Environment and Natural Resources Management · AGRICULTURAL ECONOMICS AND DEVELOPMENT · Bachelor of Science in Agricultural Value Chain and Marketing

    This book provides a stimulating perspective on a wide range of important topics and major challenges which confronted marketing management in the 1980s and are still of relevance today. The author applies…

    Business/Management Access resource
  15. Marketing Management

    du Plessis Flip

    Business Sciences · ACCOUNTING SCIENCES · Bachelor of Commerce Honours Degree in Applied Accounting

    Business,Management Access resource
  16. Marketing Management and Strategy: An African Casebook

    Tesar, George;Kuada, John

    Business Sciences · INFORMATION AND MARKETING SCIENCES · Bachelor of Commerce Honours Degree in Marketing Management

    This book gives readers an understanding of the factors that shape the marketing decisions of managers who operate in African economies. It brings together fifteen African cases written by scholars and executives…

    Marketing -- Africa , Marketing -- Management -- Case studies , Strategic planning -- Africa -- Case studies , Marketing , Business conditions , Economic conditions Access resource
  17. Marketing Management PDF EBook

    Kotler Phil;Brady Mairead;Goodman Malcolm;Hansen Torben;Hansen Torben

    Business Sciences · ACCOUNTING SCIENCES · Bachelor of Commerce Honours Degree in Applied Accounting

    Business,Management Access resource
  18. Marketing Management: Indian Cases

    Susobhan Goswami G.Radha Venkatesh Suresh Paul A, Varsha Jain Ashita Majra Isaac Jacob

  19. Marketing Planning by Design: Systematic Planning for Successful Marketing Strategy

    Strauss, Ralf

    Business Sciences · INFORMATION AND MARKETING SCIENCES · Bachelor of Commerce Honours Degree in Marketing Management

    Marketing -- Management , Strategic planning , Business conditions , Sales , Personal selling , Strategic planning , Economic conditions Access resource
  20. Marketing Your Business: A Guide to Developing a Strategic Marketing Plan

    Stevens, Robert E;Loudon, David L;Nykiel, Ronald A

    Business Sciences · INFORMATION AND MARKETING SCIENCES · Bachelor of Commerce Honours Degree in Marketing Management

    Marketing -- Decision making , Marketing -- Management , Marketing -- Planning , Marketing , Business conditions , Economic conditions Access resource